Upload & publish videos on YouTube with HubSpot

YouTube is an indispensable marketing channel - but uploading alone is not enough. Efficient planning, automatic publishing and data-based optimization are the key to more reach and better performance. This is exactly where HubSpot YouTube Publishing comes in: a central platform that allows you to upload, schedule and analyze videos directly from HubSpot.

Anyone who regularly publishes videos knows the challenges: Content has to be uploaded manually, metadata has to be optimized and performance has to be evaluated using separate analysis tools. In addition, there is often no central control for integration into other marketing channels.

Marketers often have to switch between several platforms in order to publish videos, share them on social media and coordinate the results with other marketing measures. This takes time and makes data-driven optimization more difficult.

HubSpot YouTube Publishing makes this process much more efficient. Companies can now upload, schedule and analyze videos on YouTube directly from HubSpot - all on one platform!

What is HubSpot YouTube Publishing?

HubSpot already offers social media management for LinkedIn, Facebook, Instagram and Twitter. Now YouTube is added as a new channel.With HubSpot YouTube Publishing you can:

• Upload and schedulevideos directly from HubSpot

• Optimizetitles, descriptions and tags

• Evaluateinteractions and performance data in real time

• Strategically linkvideo content with other marketing measures

This means: a single workflow for your social media and video marketing.

Why upload YouTube videos directly to HubSpot?

Managing YouTube videos can quickly become confusing. A video not only has to be uploaded, but also optimized with a suitable title, description and tags, integrated into social media and analyzed later. Many companies use several tools for this - which is inefficient and costs valuable time.

HubSpot YouTube Publishing eliminates this additional effort. The feature offers three decisive advantages:

More efficient YouTube management

Uploading a video to YouTube is only the first step - optimization, distribution and analysis follow. Many companies use several separate tools for this: social media planning tools for publishing, SEO tools for optimization and analytics software to monitor success. This leads to a high level of manual effort and fragmented workflows.

With HubSpot YouTube Publishing, everything is done in one integrated process:

• Upload videos directly to HubSpot & optimize metadata (title, description, tags)
• Schedule automatic publishing - no more manual posting necessary
• Accessperformance analysis centrally in HubSpot, without external tools

This not only means less effort, but also more flexibility: companies can upload videos to the HubSpot Marketing Hub and automatically schedule publication in advance at the optimal time without having to do it manually.

One central platform for all social media channels

Many companies use several social media channels at the same time - YouTube, LinkedIn, Facebook, Instagram and more. This usually means using different tools or manual uploads for each platform.

With HubSpot, this is no longer necessary. All social media posts, including YouTube videos, can be managed centrally in one platform and published automatically. This ensures a structured, efficient workflow without any loss of functionality or additional effort.

Central analysis & data-driven optimization

A successful YouTube strategy requires more than just uploading and publishing videos - the right analysis of performance is crucial. Companies need to know what content works, how long viewers stay tuned and which videos get the most interactions.

With HubSpot YouTube Publishing, these insights can be analyzed directly in HubSpot:

• Analyze viewer behavior: See how long users watch your video and at what points they bounce
• Measure engagement: Track likes, comments and shares to evaluate the relevance of your content
• Cross-platform comparisons: Assess the performance of your YouTube videos in the context of other social media channels
• Use conversion data: Track whether and how your videos generate leads or website traffic

Instead of laboriously clicking through various analysis tools, HubSpot offers a central overview of all relevant video KPIs - so companies can optimize their strategy in a targeted manner and make data-based decisions.

Instructions: How to uploada video to YouTube with HubSpot YouTube Publishing

Using HubSpot YouTube Publishing is easy, saves time and offers you immense flexibility, as you can schedule the auto-publishing as you wish. We'll show you how to do this in the following step-by-step guide:

1. connect YouTube channel with HubSpot

Before you can upload videos, your YouTube channel must be linked to HubSpot.

• Open the social media settings in HubSpot.

• Select YouTube as the new channel.

• Log in with your YouTube account and grant the necessary permissions.

2. upload video & optimize metadata

As soon as the connection is established, you can upload your video directly to HubSpot.

You should pay particular attention to the metadata:

• Title: Choose a meaningful, search engine-optimized title.

• Description: Use relevant keywords, add links to your website or landing pages.

• Tags: Use relevant keywords to improve the findability of your video.

You can enter all the information and settings here that you can also enter directly via YouTube.

3. determine the time of publication

You can either publishyour video immediately or schedule it for a later date.

Tip: Analyze when your target group is most active and plan your video accordingly.

4. track interactions & performance

After publication, you can analyze how your video performs directly in HubSpot.

• How many views did your video generate?

• How high is the engagement rate?

• Which content works particularly well?

Best practices for successful YouTube publishing with HubSpot

YouTube is one of the most competitive platforms in online marketing. Over 500 hours of video are uploadedevery minute alone - making it all the more important that your content is strategically optimized to stand out from the crowd.

The following best practices will help you to not only upload your videos to HubSpot in the best possible way, but also to design them in such a way that they achieve more views, a higher engagement rate and better performance in the long term.

Keyword optimization for better visibility

YouTube is the second largest search engine in the world after Google. This means that SEO (search engine optimization) also plays a crucial role here. Your videos must be optimized with the right keywords so that they can be found by the right target group.

How to optimize your videos for YouTube search:

• Add keywords to the title: Your main keyword (e.g. "upload videos to YouTube") should be as far forward as possible in the title.

• Use keyword-rich descriptions: The first paragraph of your video description should contain a short summary and include relevant keywords.

• Use hashtags in a targeted manner: YouTube allows hashtags in titles and descriptions - use them for more reach.

• Choose tags strategically: These help YouTube to categorize your video thematically. Use both general and specific tags.

Tip: With HubSpot, you can insert your keywords directly in the upload process and ensure that your video SEO is already optimized before publication.

Optimize thumbnails & titles for higher click-through rates

A strong thumbnail (preview image) and an appealing title often determine whether your video is clicked on at all.

Best practices for click-worthy thumbnails:

• Useclear, high-contrast colors - eye-catching colors like blue, red or yellow work well.

• Showfaces or emotions - people are more likely to click on images with real emotion.

• Uselarge, legible font - emphasize important terms or numbers.

• Develop recognizable designs - use a consistent look for your brand.

Write perfect YouTube titles:

• Phrase the title in such a way that it arouses curiosity, e.g.: "Uploading videos to YouTube: 5 pro tips for more reach".

• Make clear promises: "How to publish your video automatically - with HubSpot!"

• If relevant, use numbers and lists: "10 mistakes you should avoid when uploading to YouTube".

Tip: In HubSpot, you can test different thumbnails before publishing and coordinate them with your other social media posts to ensure a consistent look.

Use playlists & video descriptions strategically

YouTube not only evaluates how often a video is clicked on, but also how long users stay on the platform. The longer someone uses YouTube, the more valuable your video is for the algorithm.

How to make the most of playlists and video descriptions:

• Create playlists: Group your videos thematically to keep users on your channel for longer. Example: "YouTube marketing for companies" or "HubSpot tutorials".

• Cross-promote in the video description: Link to similar videos of yours in the description.

• Use call-to-action (CTA): Encourage viewers to watch more videos, subscribe to the channel or click through to your website.

Tip: HubSpot allows you to integrate YouTube videos into various marketing campaigns - for example, in automated email workflows or blog articles that complement each other thematically.

Regular performance analyses & optimizations

Many companies neglect the last step: the regular analysis and optimization of their YouTube videos. You can only achieve better results in the long term if you evaluate your video performance.

Key metrics you can track in HubSpot:

• Views: How many users have watched your video?

• Watch time: How long do viewers stay tuned on average?

• Engagement rate: How many likes, comments and shares does your video receive?

• Click-through rate (CTR): How often is your video clicked on when it appears in search results?

How to optimize based on your data:

• Revise weak thumbnails and titles: If your click-through rate is low, test new designs and wording.

• Adjust video length: Do you see that viewers often jump off after a few seconds? Then revise the first 10 seconds of your video.

• Use interactive elements: YouTube allows info cards, end screens and links to other videos - use these to increase watch time.

Tip: Since HubSpot integrates YouTube analytics directly into your social media and website data, you can also analyze how well your YouTube videos are performing on other channels - and align your entire strategy accordingly.

Best practices for YouTube publishing at a glance:

✅ Keyword optimization: Optimize titles, descriptions and tags specifically for YouTube searches

✅ Click-worthy thumbnails & titles: Attract attention and increase click-through rates

✅ Playlists & cross-promotion: Keep viewers on your channel for longer

✅ Evaluate & optimize data: Regular analyses for more reach and better performance

HubSpot YouTube Publishing is more than just another upload tool - it helps you to integrate YouTube into your marketing as a real performance channel.

Conclusion: Why you shouldrely on HubSpot YouTube Publishing now

HubSpot YouTube Publishing makes video marketing more efficient and strategic.

Companies save time, can optimize their video strategy in a data-driven way and have all relevant YouTube data in one place.

The biggest advantage: you only need one tool for all your social media planning and publishing. No more switching platforms, no more complicated workflows - everything runs clearly in HubSpot.

If you want to upload, automate and optimize YouTube videos without having to switch between different platforms, now is the perfect time to integrate this feature into your marketing strategy.

Do you want to make the most of HubSpot for your social media marketing?

As a HubSpot Diamond Partner, we support companies in the implementation and strategic use of HubSpot - for a more efficient and automated content strategy.

Contact us for an individual consultation!