Discover
The Project
PERI SE is a leading international manufacturer of formwork and scaffolding systems with headquarters in Weissenhorn, Germany. Since its foundation in 1969, the family-run company has developed into a global player operating in over 60 countries. With more than 9,200 employees worldwide, PERI offers innovative solutions for construction, including formwork and scaffolding systems as well as comprehensive construction-related services.
01
Our Challenge
As part of its digital transformation and global growth, PERI faced the challenge of modernizing its marketing processes and making them more efficient. The existing systems were not sufficiently integrated, resulting in redundant workflows and a limited view of customer interactions. There was also a lack of automated processes for email marketing and lead generation, which limited the scalability of marketing activities.
The Goal
for maximum compliance and customer transparency
for a more efficient customer approach
to create a uniform database
for independent use and further development of the platform
for maximum compliance and customer transparency
for a more efficient customer approach
to create a uniform database
for independent use and further development of the platform
The
Implementation
Requirements analysis and planning
Joint workshops to define requirements and objectives.
Technical implementation
Realization and implementation of global double opt-in processes
E-Mail-Marketing Setup
Creation of templates, automation of campaigns and segmentation of target groups.
Training and onboarding
Training the marketing team to use the new platform effectively and ensure the sustainability of the project.
Managed Services
Provision of continuous support and optimization to ensure sustainable use of the platform.
04
Results
Global double opt-in processes
Improved data quality
Scalability
The Success Factors
Clear target definition
Defining the project objectives at an early stage enabled focused implementation and measurable results.
Close cooperation
Regular coordination between PERI and Thorit ensured that the project remained on time and within budget.
Focus on training and empowerment
The targeted further training of the marketing team ensures the sustainable use and further development of the platform
The Services
Global Compliance
Process analysis, internationalization, digital transformation and training
Marketing Automation Managed Services
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