Consumer goods & retail

Many channels, many inquiries, little time. And a customer picture that tears at every channel boundary.

the starting point

Five channels, five tools, and none of them knows the customer.

In retail, customer contact happens in many places: shop, marketplace, store, social media, service hotline. Every channel has its own tool, and none of them knows the whole customer. Ask twice and you will be asked everything twice.

Inquiry volume is high and swings with seasons and campaigns. At peak times, response time decides conversion and reviews, and that is exactly when capacity runs out.

Selling through the trade adds a missing view of the end consumer: sell-through, returns and reviews sit with others. Demand is hard to steer that way.

Companies come to us when…

If at least one of these points applies, an initial consultation is worthwhile.

  1. Service inquiries are spread across several tools with no shared history.
  2. At campaign and season peaks, inquiries go unanswered.
  3. Standard questions on delivery, returns and availability tie up the team.
  4. Customer data from shop, store and marketplace cannot be brought together.
  5. Marketing cannot target campaigns on actual behaviour.
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What changes

One record every channel writes to.

01

One customer picture across channels

Shop, marketplace, store and service all write to the same customer record.

02

Standard inquiries around the clock

Delivery status, returns and availability are answered by agents, with a handover when in doubt.

03

Peaks without extra staff

Campaign and season peaks are absorbed by automation instead of temp staff.

04

Campaigns on behaviour

Segmentation from real purchase and service data instead of assumptions.

FAQ

Frequently asked questions: Consumer goods & retail

Do agents answer customer inquiries unsupervised?

No. Agents handle defined requests with limited permissions, fully logged; anything outside their scope goes to a person with context attached. You set the boundaries, see Custom Agent Development.

Can marketplace data be connected?

Usually yes, through the platforms’ APIs. What matters is less the connection than which system leads per data object, otherwise you end up with contradictory customer records.

We sell through the trade. What is in it for us?

Above all, contact points of your own: registration, service and community deliver data the trade does not pass on. That turns demand from something you watch into something you steer.

Where do we start?

With the NATIVE Assessment: prioritised use cases and a business case in four to eight weeks, at a fixed price.

first step

The first step towards an agent-native company.

In the NATIVE Assessment we develop a clear target picture and a business case that holds up, in four to eight weeks. Fixed price, no open-ended day rates.

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Rather talk first?
We get back to you personally.
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