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Our Project
The family-run company Hermann Trollius GmbH has been processing lime and dolomite into high-quality products for the steel, glass, sugar and animal feed industries as well as for modern agriculture for over seven decades. It also supplies gravel and grit for the construction industry and road building.
We designed a contemporary website to raise awareness and showcase the company's uniqueness in terms of sustainability and commitment. In addition, an inbound marketing strategy was developed to increase discoverability for the target group, including content and social media marketing.
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Our Challenge
The challenge was to highlight the uniqueness of the family business in terms of sustainability and commitment. In addition, the online presence was to be strengthened and the findability optimized.
Our Goal
Creation of a modern and appealing website
Implementation of an easy-to-manage CMS system
Production and distribution of relevant content
Creating brand awareness and interest among the target group
Creation of a modern and appealing website
Implementation of an easy-to-manage CMS system
Production and distribution of relevant content
Creating brand awareness and interest among the target group
Our Implementation
UI/UX
Creation of the UX and UI design for the new website
Website Setup
Implementation of the back and front end
Content Marketing
Creation of target group-specific landing pages to address interested parties
Social Media
Conducting a social media audit and creating a social media strategy, publishing blog posts
SEO & Planning
Target group-oriented keyword and SEO analysis, editorial planning to define and plan relevant content
Blog Marketing
Creation of topic-specific blog posts
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Results
Access rate via social media
Time spent on the website
Bounce rate on the website
The Success Factors
Design
Content- & Social Media
SEO
Our Services
UI & UX Design
User-centered design for optimal conversion and experience
Content
Marketing
Effective content strategies for sustainable growth and engagement
Social Media
Social media strategies for strong brand loyalty and reach
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