Discover
The Project
DEMICON is one of the leading providers of digital transformation in the DACH region. With over 150 experts, the company supports customers in the implementation of modern IT and business solutions.
As part of a strategic realignment, DEMICON introduced the HubSpot Marketing Hub and Content Hub - with the aim of creating a central platform for cross-channel content management and marketing automation.
The new solution enables personalized content, more efficient processes and data-driven work. The Content Hub now forms the basis for campaigns, lead management and international growth.
01
Our Challenge
As one of the leading digital consultancies for agile transformation and Atlassian solutions, Demicon was looking for a central platform to manage its marketing activities. The previous systems were too fragmented and made it difficult to achieve seamless interaction between content creation, lead generation and reporting. The aim was to find a scalable solution with which marketing processes could be efficiently mapped and automated.
The Goal
Introduction of HubSpot Marketing Automation, bundling and automation of all marketing activities.
Addressing the target segments at the right time with the right content.
Implementation of landing pages, newsletters and an online blog for optimized lead generation.
Introduction of HubSpot Marketing Automation, bundling and automation of all marketing activities.
Addressing the target segments at the right time with the right content.
Implementation of landing pages, newsletters and an online blog for optimized lead generation.
Our
Implementation
Setup of the HubSpot Marketing Hub
Technical implementation including account structure, user roles and basic configuration.
Workflows & Automations
Set up automated processes for lead qualification, email routes & follow-ups.
HubSpot Content Hub & Blog Setup
Structuring and development of a central online magazine as a content hub.
Training & accompanying support
Enablement of the DEMICON team with practical training & long-term support via managed services.
04
Results
Technical basis for automated marketing
Content setups for all channels
HubSpot Enablement & Training
The Success Factors
Cooperation at eye level
Regular coordination and an open feedback format ensured clear expectations and quick decisions during the course of the project.
Technical & strategic expertise
The combination of HubSpot expertise and digital marketing consulting enabled a holistic, future-proof solution.
Structured onboarding process
A clearly defined roadmap with milestones and prioritized use cases led to a smooth go-live and high user acceptance.
The Services
HubSpot Marketing Hub
Onboarding and implementation
HubSpot Managed Services
Next Project
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