- Hohenlohe, Germany – 8th May 2025 – JAKO, one of Europe’s leading sportswear brands, has selected Thorit and HubSpot as key partners for an ambitious three-year Customer Relationship Management (CRM) transformation project aimed at unifying digital touchpoints, optimizing customer engagement, and driving sustainable growth.
This strategic partnership will see Thorit, a leading digital consultancy specializing in CRM and development, and HubSpot, a global leader in customer platforms, work hand in hand with JAKO to roll out a fully integrated CRM solution tailored to the needs of a hybrid integrated sales organization and field-sales organization.
“Our goal is to build deeper, data-driven relationships with our customers across all channels — from online interactions to personal consultations via our field sales team,” said Sergej Guwa, Head of Digital Sales B2C at JAKO. “With Thorit’s expertise and HubSpot’s powerful all-in-one platform, we are confident in creating an agile, scalable system that grows with our brand.”
The multi-year initiative will include:
- The implementation of HubSpot as a central Customer Data Platform (CDP)
- Seamless integration of e-commerce, marketing, and field sales workflows
- Automation of customer journeys across web, email, social, and service channels
- Real-time analytics to support personalized, data-informed decision-making
Thorit will lead the implementation and change management efforts, ensuring fast time-to-value and long-term alignment with JAKO’s digital vision.
“JAKO is a dynamic, forward-thinking brand. We’re proud to partner with them on this transformative journey and bring our full strategic and technical capabilities to the table,” said David Schuh, CEO at Thorit.
The first rollout phase will begin in Q2 2025, with full activation across markets and teams planned for early 2026.
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About JAKO
Founded in 1989, JAKO is a leading team sports supplier based in Hollenbach, Germany. The brand stands for passion, partnership, and performance — outfitting thousands of clubs and athletes worldwide.
About Thorit
Thorit is a consulting and technology company specializing in scalable CRM, digital growth, and AI-driven customer engagement. Thorit empowers mid-sized and enterprise businesses with agile, data-first digital strategies.
About HubSpot
HubSpot is a leading customer platform that helps companies grow better with powerful marketing, sales, service, and content management software. Over 180,000 companies worldwide use HubSpot to deliver personalized customer experiences at scale.
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