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Our Project
Ricoh offers information and transformation technology worldwide. The company supports customers with a diverse range of products and services in the digitalization of their business processes - for more flexibility, productivity and profitability.
In order to optimize marketing, lead generation and customer acquisition for the product portfolio and to sustainably increase the interest of the target group, we designed and implemented strategic measures to increase brand awareness and improve visibility in search engines and on social media.
01
Our Challenge
The new offer is complex and was not yet sufficiently known to the target group.
Our Goal
Our Implementation
Customer persona & content strategy
Workshop on target group analysis
Campaign Development
Conception and structuring
Landing pages
Creation for campaigns
Performance Marketing
Google Ads, Facebook Ads, LinkedIn Ads
Content Marketing
Editorial planning, blog article creation
Lead Nurturing
Automated journey for prospective customers
Monitoring & Success measurement
KPI tracking and optimization
Internationalization
Setting up the Google Manager account
04
Results
Open rate for lead nurturing emails
Click Through Rate of LinkedIn InMails
Conversions compared to the previous quarter
Traffic through Content Marketing
The Success Factors
Landingpages
Product Awareness
Remarketing & Prospecting
Our Services
Content
Marketing
Effective content strategies for sustainable growth and engagement
Marketing
Automation
Efficient automation for seamless marketing processes
Performance
Marketing
Fast and measurable success with advertisements
Digital Marketing
Consulting
Strategic consulting for sustainable digital success
Web-
design
User-centered design for optimal conversion and experience
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