HubSpot Data Hub

Teams and AI agents are only as good as the data they work with. The HubSpot Data Hub, formerly Operations Hub, brings CRM, warehouse and spreadsheet data together, keeps it clean and in sync, and makes it usable in workflows, segments and reports. Whether you need advice or support during implementation, we are here for you.

Two engineers study a laptop at a long console in an operations room, a wall of screens with blurred dashboards behind them, an orange network cable coiled on the desk.

Overview

One data foundation for teams and agents.

The HubSpot Data Hub connects the systems around the CRM, from ERP and finance tools to data warehouses and spreadsheets, and keeps the records on both sides current: two-way, field by field, without a nightly export that someone has to watch.

Duplicate management and data quality automations clean up records as they arrive, and programmable automation puts real logic into a workflow. What comes out is complete, current data that people and AI agents can rely on.

Data Hub in use

What you can do with the Data Hub

Two-way data sync

Keep contacts, companies and deals current in HubSpot and your other systems instead of exporting them back and forth.

Automatic data quality

Merge duplicates, fix formats and standardize records as they come in, not once a quarter.

Programmable automation

Put custom code into a workflow where a standard action stops being enough.

Data Studio

Join CRM data with warehouse tables and spreadsheets in one builder and use the result in workflows, segments and reports. Currently in beta at HubSpot.

Data warehouse integrations

Connect HubSpot to Snowflake, Google BigQuery or Amazon S3 in both directions, part of the Enterprise edition.

Data Agent

Let AI research, enrich and categorize records from calls, emails and the web, with a person approving the result.

In numbers

Less to run yourself, more to show for it.

+47 %

Relief for your teams, efficient and reliable

You concentrate on your tasks, we take over the technical and administrative operation of HubSpot in the background.

−32 %

Proactive system management, secure and up to date

Proactive system management, secure and up to date.

+21 %

Clear support, fast & multilingual

A dedicated support team with fixed SLAs helps with problems, user queries and customization requirements, in German and English, with documented processing.

Data Hub features

Data Hub functions at a glance

Two identical monitors side by side on an empty office desk, both showing the same blurred grid, a warm lamp at the far end.

Data sync

Connect other systems two-way and decide per field which side leads.

Close view of a laptop showing blurred list rows beside a hand holding a pen over a blank sheet of paper on an oak desk.

Data quality

Merge duplicates with AI suggestions and format records automatically as they arrive. The quality overview is in beta.

A developer with headphones around his neck at two monitors showing blurred indented code blocks in an office after hours.

Programmable automation

Run custom code inside a workflow for logic the standard actions do not cover.

Three colleagues sorting blank index cards into columns on a long oak table, one holding a laptop.

Data Studio

Prepare and join data from CRM, warehouse and spreadsheets in a spreadsheet-like builder. In beta at HubSpot.

Open network cabinet with a tidily patched panel and a laptop on an oak shelf, connected by a single cable.

Webhooks

Trigger and receive events so surrounding systems react without a nightly job.

A woman with a tablet stands facing a wall screen showing blurred bars of unequal height in a quiet meeting room.

Reporting and analytics

Build reports on prepared data instead of on whatever the export happened to contain.

Getting started

Your way to the Data Hub

Step 1

Is the Data Hub the right solution?

We look at your systems, your data quality and the handovers between them, and tell you which edition fits, and which one you do not need yet.

Three rising stages from setup to build-out to daily use, each connected to one team node that accompanies the whole route.

Step 2

How can we support you?

We are happy to advise and support you with the setup and strategic use of the HubSpot Data Hub.

A short request form is sent through one node and returns as a tagged quote document with a check mark.

Step 3

Request a price

For a quick and non-binding price inquiry, please use the following contact form. We will be happy to answer any further questions you may have.

Get in contact

Let’s work together

The first step towards an agent-native company.

In the NATIVE Assessment we develop a clear target picture and a business case that holds up, in four to eight weeks. Fixed price, no open-ended day rates.

Rather talk first?

We get back to you personally.

Request a workshop