Operate is the third layer of the Agentic Growth Stack

AI-driven · Adoption → Performance

We run and optimise the platform, custom software and agents. Measurable adoption in 90 days instead of a project end date.

The Operate retainer

One retainer, three scopes, three tiers

Managed HubSpot Platform, Managed Custom Software and Managed AI Agents are the three scopes of one retainer. Each scope runs on one of three tiers, security is part of every tier, and every agent launched in Automate hands over into Operate.

Tier 1

Essential

Operations, security and releases: the platform, the software or the agent runs reliably, stays current and stays secure.

Tier 2

Performance

Continuous optimisation, an evolution roadmap and adoption KPIs: what runs gets better every month, and the numbers show it.

Tier 3

Autonomous

Agent operations via the Leitstand, cost control and governance reporting: agents run in production with performance, cost and evidence in view.

the Operate services suit you if…

If at least one of these points applies, an initial consultation is worthwhile.

  1. A system has been rolled out that does not land in everyday work.
  2. After the project ended, nobody owns further development.
  3. Data maintenance is left undone and the reports become unusable as a result.
  4. You do not want to build permanent internal capacity for operations and support.
  5. Compliance evidence is documented once today instead of maintained continuously.
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FAQ

Frequently asked questions about Operate

What does the Operate layer cover?

Managed HubSpot Platform, Managed Custom Software, Managed AI Agents and AI Enablement & Academy. Operation, further development and adoption under one responsibility, sold as one retainer.

What does measurable adoption mean?

That usage is measured, not estimated: who works in the system, which processes run in it end to end, where teams fall back on spreadsheets. The next measures follow from those numbers.

Do you also take over systems built by others?

Yes. Before the handover there is an inventory of the data model, the automations and the interfaces, so it is clear what you can expect.

How does Operate interlock with the other layers?

What is created in Build is run here, and what surfaces here feeds back into the automation in Automate.

The Agentic Growth Stack

If Operate isn’t your match, three more phases follow.

Plan

We establish where you stand, sharpen the goals and set a roadmap that fits your data, your processes and your organisation.

Explore Plan services
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Build

We build the platform: CRM, custom software and the data flows between them, properly integrated instead of side by side.

Explore Build services
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Automate

Agents take over recurring work, monitored and measurable, with clear rules for governance and compliance.

Explore Automate services
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Let’s work together

The first step towards an agent-native company.

In the NATIVE Assessment we develop a clear target picture and a business case that holds up, in four to eight weeks. Fixed price, no open-ended day rates.

David Schuh, CEO of Thorit
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