Operate is the third layer of the Agentic Growth Stack
AI-driven · Adoption → Performance
We run and optimise the platform, custom software and agents. Measurable adoption in 90 days instead of a project end date.
The four services in Operate
Go-live is not the finish, it is the start: a platform nobody uses costs more than no platform at all. We keep the platform, the in-house developments and the agents running, train the teams and measure whether adoption actually lands.
Managed HubSpot Platform
Ongoing operation of your HubSpot platform: further development, data maintenance, releases and a dedicated contact.
Managed Custom Software
Operation, maintenance and further development of your in-house software, including monitoring and security updates.
Managed AI Agents
What agents do is measured: quality, cost and escalations in view, with clear handovers to people.
AI Enablement & Academy
So the system actually gets used: training, enablement and measured adoption instead of dead records in the CRM.
One retainer, three scopes, three tiers
Managed HubSpot Platform, Managed Custom Software and Managed AI Agents are the three scopes of one retainer. Each scope runs on one of three tiers, security is part of every tier, and every agent launched in Automate hands over into Operate.
Essential
Operations, security and releases: the platform, the software or the agent runs reliably, stays current and stays secure.
Performance
Continuous optimisation, an evolution roadmap and adoption KPIs: what runs gets better every month, and the numbers show it.
Autonomous
Agent operations via the Leitstand, cost control and governance reporting: agents run in production with performance, cost and evidence in view.
If at least one of these points applies, an initial consultation is worthwhile.
- A system has been rolled out that does not land in everyday work.
- After the project ended, nobody owns further development.
- Data maintenance is left undone and the reports become unusable as a result.
- You do not want to build permanent internal capacity for operations and support.
- Compliance evidence is documented once today instead of maintained continuously.

Frequently asked questions about Operate
If Operate isn’t your match, three more phases follow.
Plan
We establish where you stand, sharpen the goals and set a roadmap that fits your data, your processes and your organisation.
Explore Plan services
Build
We build the platform: CRM, custom software and the data flows between them, properly integrated instead of side by side.
Explore Build services
Automate
Agents take over recurring work, monitored and measurable, with clear rules for governance and compliance.
Explore Automate services

