Construction & building materials

The order is decided months before the tender, in conversations between owner, architect and specialist planner. Your CRM usually holds only the dealer who delivers at the end.

Two sales representatives side by side at the open tailgate of a car by a construction site fence, the older one pointing at the panel offcut the other is holding.
We build solutions for you

Start reaching your full potential, shaped by what you actually need.

01

An object model your CRM can carry

We cut the record so a building project holds its own parties and its own phases. Who has influence when becomes a property of the project itself.

answered in Plan

02

A portal for planners and installers

Specification texts, certificates and sample orders are pulled by the people who need them. Every request writes back onto the project, so the usage itself shows you where something is moving.

answered in Build

03

A sample and inquiry desk we run for you

Inquiries are recognised, attached to the right project, answered and analysed. We run it; you get the analysis on your desk every month.

answered in Operate

04

An agent that finds the project before the tender

It watches tender platforms, building permits and signals from the trade, and opens the project in your pipeline while the specification is still open.

answered in Automate
your tailored solution

How we get from a first conversation to a plan that is yours.

It starts with a conversation, and none of it is technical: what you sell, who decides on it, where the week goes. Then we look at how the work runs in your field.

A building project runs for years, and what matters about it lives in your field staff’s heads. When one of them moves on, it goes with them.

Owner, architect, planner, installer, dealer: five parties decide in turn. Nothing in your system says whose turn it is now.

Sell through the trade and your view stops at the counter. A project usually reaches you once the delivery is already running.

From there it gets concrete. NATIVE scores where you stand across six dimensions, and the weakest one decides what gets built first: one phase of the Agentic Growth Stack, with a scope, a result and a date.

If this is you

If you relate, then a workshop is where to start.

  1. A project lives in five spreadsheets and in no system.
  2. After a change in the field team nobody can say where it stood.
  3. The tender lands on the table before anyone has spoken to the planner.
  4. The trade knows the volumes and you are estimating demand.
  5. Samples, data sheets and inquiries all arrive in one shared inbox.
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A sheet of paper taped inside the window of a construction site cabin, covered in hand-drawn ticks and marker strokes, with a hand smoothing the curled corner.
Agent demo

This could be your agent.

An agent built for construction and building materials, running a case your team knows well. Whether you need to know who plans and builds a project before the tender is written, whether your products fit, or a lead in your CRM the moment a permit appears; the agent puts all of that together. This is an example, not a finished product. It shows the shape of the agent we build with you: your process, your data, one task that costs you time today, handled automatically from then on.

Take the first step into agent-native
Explore our services

The four phases we build in.

Plan, Build, Operate, Automate. NATIVE scores where you stand today and points at the one to start in.

Plan

agent-ready · Vision → Roadmap

The target picture, the business case and the order of the build, agreed with the people who will have to work with it.

Explore Plan Services
A workshop lead points at clusters of sticky notes on a glass wall while two colleagues follow.

Build

AI-engineered · Chaos → Structure

The platform itself: CRM, the custom software around it and the data flows that keep the two saying the same thing.

Explore Build Services
Two colleagues seen from behind at a shared desk, one pointing from his code editor at the design on her screen.

Operate

AI-driven · Adoption → Performance

Rollout, training and security carried far enough that your team reaches for the platform without being asked.

Explore Operate Services
An analyst in a green chair watches two monitors and a laptop with clean dashboards in the evening.

Automate

autonomous · Manual → Autonomous

The recurring work handed to agents, with rules for who may do what and a log that proves it happened.

Explore Automate Services
A tidy sit-stand desk at night, a curved monitor and a laptop showing several tasks progressing on their own.
FAQ

Frequently asked questions: Construction & building materials

Can HubSpot model a building project?

Yes, as a custom object with its own phases and relationships to every party involved. The cut is designed in CRM Strategy & Process Design before anything gets configured.

How do we get the field team to keep it up to date?

By making capture on the road quicker than the note in the pocket: mobile, prefilled, no required fields nobody reads. Where teams still work around it, the usage data shows us, and we go after the reason.

We only supply the trade. Is this worth it for us?

Which of your products end up in a building is settled during planning, long before the order. That is where object business starts. A portal for trade and installers additionally surfaces what sits unread in the inbox today.

How long does the first step take?

Four to eight weeks. At the end you have a target picture for the object business, prioritised use cases and a calculated business case, at a fixed price.

Let’s work together

The first step towards an agent-native company.

In the NATIVE Assessment we develop a clear target picture and a business case that holds up, in four to eight weeks. Fixed price, no open-ended day rates.

David Schuh, CEO of Thorit
Rather talk first?
We get back to you personally.
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