Stuttgart, Germany – 9 May 2025 – Thorit, a leading consultancy for scalable CRM strategies and digital transformation based in Stuttgart, announces a long-term strategic partnership with adjusted ventures, a firm specialising in growth consulting. The partnership is intended to accelerate Thorit’s ambitious growth course with strategic expertise and operational sparring.
The collaboration began in late 2024 with the first joint workshops and adjusted ventures contributing to central strategic projects. Following those results, the partnership has now been considerably expanded and formalised in a long-term consulting agreement.
One central element of the extended partnership: Axel Jahn, founder and managing director of adjusted ventures, joins Thorit’s advisory board. He brings more than 20 years of experience in the digital economy, among other roles as co-founder of the digital consultancy Netpioneer and as former CEO of the leading digital agency diva-e. Over his career Axel has built and scaled numerous digital business models and guided companies through their strategic direction. His combination of entrepreneurial thinking and a deep understanding of digital scaling makes him a valuable source of impetus for Thorit’s next growth phase.
“We have achieved a great deal as a team in recent years. To drive our growth more deliberately and more sustainably, we deliberately looked for strong strategic partners. Adjusted ventures brings exactly the depth of experience we need for the next steps — with a focus on strategy development and advice on operational questions.”
“Thorit convinces with a clear vision, an excellent team and impressive momentum. In the very first conversations it was noticeable how well our ways of thinking align. I am delighted to support Thorit strategically as a member of the advisory board and to work together on the next stage of growth.”
What the long-term collaboration covers
- Strategic development of the company’s direction
- Advice on operational growth initiatives
- Strengthening market positioning and innovative capability in the digital field
The expanded cooperation begins immediately. The first joint milestones are already defined for the second half of 2025.
About Thorit
Thorit is a consulting and technology company based in Stuttgart, specialising in scalable CRM systems, digital growth and AI-supported customer interaction. Thorit helps mid-sized and large companies realise their digital potential with agile, data-driven strategies.
About adjusted ventures
Adjusted ventures is a consultancy specialising in growth strategies and operational excellence for mid-sized and large companies. It supports its clients in scaling sustainably and profitably, with strategic depth, operational sparring and long-standing experience from the digital economy.
