HubSpot renamed its annual conference, and this year it had one subject above all others: AI. UNBOUND 2026 ran from 16 to 18 September in Boston. We were there, and on 29 September we bring the parts that matter for your portal to the HubSpot User Group Stuttgart — one hour, online, free, and held in German.
A keynote is not a roadmap for your Monday morning. Plenty was announced in Boston; the useful question is which of it you can switch on in your portal now, which of it changes how your team works over the next two quarters, and which of it is still a slide. That is what this session is for.
On the agenda
- UNBOUND 2026 in review — the central announcements, in one pass.
- HubSpot Breeze — the new AI features, and which of them are already usable today.
- AI-driven go-to-market — what HubSpot means by "AI-driven execution", and what it asks of your data and processes.
- Answer Engine Optimization (AEO) — what visibility inside ChatGPT, Claude and the rest does to your marketing.
- Open discussion — which of it is genuinely relevant for the group.
Who it is for
Anyone working with HubSpot, or simply curious where the platform is heading — marketing, sales or service, and whatever level of experience. You do not need to have been in Boston, and you do not need to be a HubSpot administrator to follow along.
The details
- When: Tuesday, 29 September 2026, 11:00 to 12:00 CEST
- Where: online
- Language: German
- Cost: free
- Host: HubSpot User Group (HUG) Stuttgart
The session is held in German. Bring your questions: the point is not only to report what was announced, but to work out together what it means for the portals we all run day to day — and an hour is enough for that only if the questions are in the room.
