The latest version of Meta Business Suite brings extended features for linking and managing Facebook and Instagram accounts side by side. Meta also keeps improving what the suite does for day-to-day social media management.
Meta Business Suite lets you manage Facebook and Instagram accounts centrally, which makes the work considerably more efficient. It gives you a whole set of tools for presenting your company well on social media, and they all serve the same purpose: reaching a broad audience and keeping it informed about what your company is doing.
Clarity and transparency
The Meta Business Suite home screen puts everything that matters in front of you at once. Live ads, recent posts, updates — all of it is listed clearly in one view. The suite works as a central control point where you see the latest developments immediately and can respond to them.
How to manage the inbox
New comments and messages from your Instagram account, from Messenger and from your Facebook page all arrive in Meta Business Suite. One particularly practical feature is automated replies. If people keep asking the same questions on your linked social media profiles, automated replies save you time and keep the way your company speaks consistent.
Keeping potential customers informed
Meta Business Suite makes creating posts and stories straightforward. You can schedule new posts without any fuss and publish them from a single account, which is useful when you want to tell interested people about new products or upcoming promotions. If you already have a commerce account, you can reach it both from the desktop and from the Meta Business Suite app. The suite also comes with better communication tools for interacting with customers more effectively: from chatbots through to live chat, they let you answer enquiries quickly and add up to an outstanding customer experience.
Monitoring and measuring results
Because it combines data from several sources, Meta Business Suite gives you distinctly better analysis. You can build a comprehensive picture of your customers by bringing together data from social media, e-commerce platforms and elsewhere, which puts you in a position to make well-founded decisions and sharpen your own marketing strategy. That is how you find out whether you have reached your audience and how it behaves. A variety of tools is available for the purpose; under the menu item “More tools” you will find various Facebook tools, the Ads Manager among them.
Changing advertising objectives
In January 2024 the eleven previous advertising objectives were retired, which means no new campaigns can be created with the old ones. Existing campaigns can still be moved across to the simplified objectives by duplicating and importing them. Nothing changes about the way the original objectives for traffic and app installs work; the latter are now referred to as “app promotions”.
One of the greatest strengths of Meta Business Suite is the depth of its data analysis. You can follow the performance of your ad campaigns in real time and adjust your advertising objectives on the strength of what you see. If a campaign is not delivering the results you wanted, you can react immediately and change the approach in order to reach the targets you have set.
The old Pages Manager app and the new Meta Business Suite app side by side
The switch to the Meta Business Suite mobile app brought a number of additions and changes with it. In general terms, the new suite gives you the following:
- Sharing content in order to reach more people and win new customers
- Interacting with the people who show an interest
- Working with meaningful, up-to-date insights for Instagram and Facebook
Features added in the new version
- Overview on the home screen: the home screen has been redesigned. All activities, comments, messages and insights appear there directly.
- Quick switching between accounts: to look at a different Instagram account or Facebook page, tap the icon in the top left corner. The view then changes straight over to the other business.
- Managing posts and stories for Facebook and Instagram: you can create posts and stories for both platforms from Meta Business Suite.
- Everything in view: you keep an eye on both platforms from a single account.
- Automated replies: automated replies make your work more efficient.
The essential functions of the Pages Manager app have been retained in the new version as well. What has really changed is that activities on Instagram and Facebook are now managed at the same time, so actions on the two platforms can be coordinated with one another. It is also easier to use, because every function and tool is reachable through one straightforward navigation menu. These items in particular are to be found there:
- Drafts: create, edit, save and manage content you have not published yet
- Inbox: read and save comments and messages, and manage automated replies and away notices
- Ads: manage and create ads directly from your mobile device
- Stories: share content
- Photos and albums: manage and create videos, photos and albums
- Appointments: manage and create appointments
- Events: manage and create your company’s events, and see a list of everything planned and everything already held
- Jobs: contact applicants straight from the inbox and manage your job adverts
- Insights: insights for Instagram and Facebook
- Settings: manage the settings for your company and for the app
Conclusion
Meta keeps developing its platforms, and each round of that work opens up possibilities worth using. Meta Business Suite, formerly known as Facebook Business Suite, is convincing because it manages Facebook and Instagram accounts efficiently from one central place. It is easy to use and offers a wide range of practical tools, which makes it a valuable instrument for social media marketing strategies.
