Hohenlohe, Germany – 8th May 2025 – JAKO, one of Europe’s leading sportswear brands, has selected Thorit and HubSpot as key partners for an ambitious three-year Customer Relationship Management (CRM) transformation project aimed at unifying digital touchpoints, optimizing customer engagement, and driving sustainable growth.
The collaboration will see JAKO implement HubSpot’s comprehensive CRM platform, guided by Thorit’s strategic and technical expertise. Together, the partners will build a single, reliable view of the customer across every channel JAKO operates.
“Choosing Thorit and HubSpot allows us to build a future-proof CRM foundation that supports our growth ambitions and delivers a consistently strong experience for our partners and customers.”
The multi-year initiative will include
- Consolidating customer data from all digital touchpoints into one platform
- Automating marketing, sales and service processes across teams
- Establishing reporting that makes performance measurable end to end
- Enabling personalised communication at scale
The programme is designed in stages so that each phase delivers something usable rather than waiting for a single large launch at the end.
“JAKO is a brand with a clear vision and a strong team. We are looking forward to shaping the next stage of their digital growth together.”
The rollout starts immediately, with the first milestones defined for the second half of 2025.
About the companies
JAKO is one of Europe’s leading sportswear brands, supplying teams, clubs and associations across the continent from its base in Hohenlohe, Germany.
Thorit is a consulting and technology company based in Stuttgart, specialising in scalable CRM systems, digital growth and AI-supported customer interaction. Thorit helps mid-sized and large companies realise their digital potential with agile, data-driven strategies.
HubSpot is a customer platform that brings marketing, sales and service together on a single system, used by more than 180,000 companies worldwide.
