Custom Software & Portals

Customer portals, configurators and specialist applications for whatever no standard product covers, connected to the CRM rather than built beside it, and decided by the architecture from Platform & Custom Software Design.

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Two colleagues at a glass wall, one drawing lines between blank rectangles, the other pointing at a block while holding a notebook.

Two hands lay three blank cards in a short row on a pale table while a larger stack of cards waits at the edge beside a violet notebook, a laptop out of focus behind.

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A laptop, a tablet and a phone connected to a small dock on a grey desk by daylight.

What we look at

From a reasoned decision to software that stays connected.

We only build what makes a difference

The build vs. buy decision is made in the architecture, not in the sprint. What the standard carries stays standard, and every custom build has to be worth its own operation.

Development is AI-native

Accelerated by AI in delivery, and cut from the outset so agents can operate the application later: documented APIs, clear states, logged actions.

The CRM stays the data hub

Portals and applications read from and write to HubSpot and the connected systems, so no new data island appears.

What you receive

Four kinds of software, all connected.

Customer portals

Self-service for your customers: orders, documents and enquiries in one place, connected to the CRM.

Configurators & self-service

Complex products configurable online, so quotes take minutes instead of days.

Specialist applications

Individual applications for processes no standard covers, built on a modern, maintainable base.

CRM-native connection

Portals and applications work against the CRM as the leading system. No new data island.

FAQ

Frequently asked questions about Custom Software & Portals

When is custom development worth it?

When a process sets you apart from competitors, or when no standard product covers it. The decision is made with reasons in Platform & Custom Software Design, not on instinct during the project.

What technical base do you develop on?

Modern, maintainable stacks with documented APIs, and AI-native: AI accelerates development, and the applications are cut so agents can operate them later.

Does that not create the next data island?

No, and that is the core rule: portals and applications read from and write to the CRM and the connected systems. Each data object has one leading system, set in the integration architecture.

Who operates the software after go-live?

We can: Managed Custom Software takes over monitoring, security updates and further development, so the application does not stay a one-off project.

What does custom development cost?

That depends on the scope. The architecture phase gives you an effort estimate per building block to decide on, before anything is built rather than after. The entry point is the Enterprise Discovery Workshop at a fixed price.

Case Studies

What comes after the plan.

See all Case Studies

Ricoh

+365 %

More conversions through CRM and content.

Dovista

68 %

Of all enquiries automated.

Other Build services

Three more services in Build

If Build is not the right starting point for you, explore the other phases of the Agentic Growth Stack as well.

Explore Plan Services

Explore Operate Services

Explore Automate Services

Enterprise CRM Platform (HubSpot)

HubSpot set up as the central platform: data model, pipelines, automations and permissions, done properly rather than quickly.

Connected Data & Integrations

ERP, data warehouse and specialist systems connected, so data is created in one place and is correct everywhere.

Dashboards, KPIs & Data Intelligence

Metrics that can carry a decision: defined KPIs, a reliable data basis, dashboards for management and team.

first step

The first step towards an agent-native company.

In the Enterprise Discovery Workshop we develop a clear target picture and a business case that holds up, in a matter of days. Fixed price, no open-ended day rates.

Smiling man in a dark blue suit in a bright office.

Rather talk first?

We get back to you personally.

Request a workshop