About Thorit

The AI & CRM consultancy for the agent-native enterprise.

Agent-native is not something we sell. It is the state a company is in when its routine commercial work no longer needs a person watching it.

400+

clients

14

years in business

3

locations

Who we are

Our category is Agentic for Enterprise.

We are a Diamond HubSpot Partner working with B2B enterprises across the DACH region. Around fifty people, headquartered in Böblingen, with an innovation hub in Lisbon.

We turn enterprises agent-native, which means we plan, build and operate the customer ecosystems that connect people, data and growth, and then we put agents to work inside them.

Less manual. More margin. That is the outcome our clients measure us on.

What we stand for

Four commitments we are willing to be measured on.

AI as an enabler

Augmenting people and decisions with intelligent automation, not replacing the judgement.

HubSpot at the core

One commercial platform for strategy, data and experience, with custom software engineered on top.

Operational excellence

From the first strategy conversation through to long-term managed service.

Partnership and trust

Measurable outcomes, transparent collaboration, growth that is sustainable for both sides.

A colleague working at a laptop at a standing desk, with room displays on the wall behind.
Our vision

To empower the next generation of intelligent enterprises, where AI and humans work together to unlock growth.

People keep the judgement and the relationships. The work nobody enjoys moves to systems that can be trusted with it.

A colleague working at a laptop in the lounge, with a second colleague at the reception desk behind.
Our mission

We help organisations transform their business with AI and HubSpot.

Planning, building and operating the intelligent customer ecosystems that connect people, data and growth. In that order, and we stay for all three. Most of what goes wrong in a programme this size happens in the gaps between them, which is the argument against splitting the work across three suppliers.

where we are

Offices
in Böblingen
& Lisbon.

Headquarters in Böblingen with every practice and business function under one roof, the Innovation Hub in Lisbon, home of AI & Engineering, and a small team in Aarhus.

Become part of the team
who we work with

Built for, and trusted by, the mid-size DACH enterprise.

Typically 1,000 to 15,000 employees, and somewhere between 500 million and 5 billion euro in revenue. Big enough that the process problem costs real money. Most stay on after go-live, and usually for years.

Deepest in construction and building products, machinery and plant engineering, and professional services. The window industry most of all.

Also at home in medical technology, building and energy technology, electrical engineering, intralogistics, and agricultural machinery.

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Working with us

A few days that turn a portfolio into a shortlist.

Before a roadmap, and long before a system, there is an Enterprise Discovery Workshop: a few days with your people and ours, following how the commercial work really moves. Not the process diagram on the intranet, but the real path, including the exceptions everyone has quietly learned to live with.

That is where the Agentic Growth Stack stops being a portfolio and becomes a shortlist. What belongs in Plan, what is worth building, what can be automated now, and what is better left alone for a year. Some of the most useful hours in those days go on agreeing what not to do.

You leave with a target picture and a business case. We leave knowing whether we are the right partner for it, and how the work would be split if we are. If the case does not hold up, everyone found that out in days rather than a quarter.

More about workshop
Services

Nobody gets to agent-native in one step.

The Agentic Growth Stack is four phases that reflect four stages of maturity. You cannot operate a platform you have not built, and you cannot hand work to agents in a company that does not yet trust its own data — so we start where you actually are, and we stay for all phases after the one you hired us for.

Plan

We establish where you stand, sharpen the goals and set a roadmap that fits your data, your processes and your organisation.

Explore Plan Services
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Build

We build the platform: CRM, custom software and the data flows between them, properly integrated instead of side by side.

Explore Build Services
Two people at a standing desk, one typing on a laptop, the other turning a monitor on a stand towards her.

Operate

We embed operations, adoption and security in everyday work, so the platform is carried by the team after the rollout.

Explore Operate Services
A woman at her desk looking up at large wall-mounted monitors.

Automate

Agents take over recurring work, monitored and measurable, with clear rules for governance and compliance.

Explore Automate Services
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first step

The first step towards an agent-native company.

In the Enterprise Discovery Workshop we develop a clear target picture and a business case that holds up, in a matter of days. Fixed price, no open-ended day rates.

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Rather talk first?
We get back to you personally.
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