Platform & Custom Software Design

We define what the platform handles, what custom software delivers and how the two work together, decided before anything is built rather than while it is being built.

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Two colleagues bend over a tall oak table where grey card rectangles lie arranged on a large sheet, one of them drawing a line with a pencil.

A woman seen from behind draws boxes and connecting lines on a glass wall with a marker, an open office visible beyond the glass.

Two hands at a dark desk after dark, one holding a pencil over a sheet divided into two columns of small drawn rectangles, a tablet propped behind.

An empty meeting room at first light with a wall display showing a blurred block diagram, grey chairs and one amber chair around a dark table.

What we look at

From processes to an architecture that holds.

Processes before product catalogues

We start from your processes, not from product catalogues. For every building block we check whether HubSpot carries it as standard, whether an extension is enough, or whether custom software makes the difference.

Build vs. buy on clear criteria

We decide build vs. buy on lifetime cost, risk and differentiation. What sets you apart from competitors belongs in your own hands. What is standard stays standard, because every special case costs you in operation later.

An architecture built for agents

The result is an architecture built for agents from the outset: documented interfaces, clear data flows, and one leading system per data object.

What you receive

Four decisions, not a wish list.

Architecture blueprint

The target system landscape in one picture: platform, custom development, integrations and data flows.

Build vs. buy decisions

For each building block, a reasoned call on what stays standard and what becomes custom software, by cost, risk and differentiation.

Integration map

Which systems are connected, in which direction data flows and which system leads for each object.

Implementation roadmap

Sequence, dependencies and effort for each building block, ready for delivery in Build.

FAQ

Frequently asked questions about Platform & Custom Software Design

What is Platform & Custom Software Design?

The architecture step before implementation. Thorit defines which processes the platform carries as standard, where extensions are enough and where custom software makes the difference. The result is an architecture blueprint with reasoned build vs. buy decisions.

When is custom development worth it instead of standard?

When a process sets you apart from competitors, or when no standard product covers it. Everything else deliberately stays standard, because every custom build costs you operation, maintenance and upgrades over its lifetime.

Which platform do you build on?

Usually HubSpot as the central data and process platform, extended with custom software and portals where the standard ends. Thorit is a Diamond HubSpot Partner.

What is the concrete result?

Four building blocks: an architecture blueprint, reasoned build vs. buy decisions per component, an integration map and an implementation roadmap with sequence and effort.

What happens after that?

The architecture is the brief for Build: Enterprise CRM Platform, custom software and integrations deliver exactly what was decided here.

Case Studies

What comes after the plan.

See all Case Studies

Ricoh

+365 %

More conversions through CRM and content.

Dovista

68 %

Of all enquiries automated.

Other Plan services

Three more services in Plan

If Plan is not the right starting point for you, explore the other phases of the Agentic Growth Stack as well.

Explore Build Services

Explore Operate Services

Explore Automate Services

Data & AI Readiness

Positioning before the first euro: data quality, system landscape and use cases evaluated, with ROI model and prioritized roadmap.

CRM Strategy & Process Design

Sales, marketing and service processes are designed to be mapped in the CRM, instead of existing alongside it in spreadsheets.

Agentic Operating Model

Roles, responsibilities and guidelines for working with AI agents, defined before the first agent goes into production.

first step

The first step towards an agent-native company.

In the Enterprise Discovery Workshop we develop a clear target picture and a business case that holds up, in a matter of days. Fixed price, no open-ended day rates.

Smiling man in a dark blue suit in a bright office.

Rather talk first?

We get back to you personally.

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