Taking a maglev company's website international, in two stages.

The situation

A company selling across borders had a website that stayed at home.

The existing corporate website was not up to date and not internationalised. Transport System Bögl sells low-emission and virtually silent mobility built on magnetic levitation, and as a turn-key partner it supports urban planners in creating economical local transport connections. The people who have to be convinced sit in different countries and do not all read German.

What was needed were multilingual solutions and multilingual content, on a site the company could keep current itself. Security, performance, corporate identity and usability were named as the four things the implementation had to get right.

A white TSB maglev train stands on an elevated concrete guideway, the low sun flaring out beneath the beam.
A laptop in red light shows the Transport System Boegl site with a head-on render of the maglev vehicle running between city towers.
Two website screenshots on a red background show the TSB newsroom with news cards and a company Twitter feed, and a guideway page with a city model and a list of advantages.
A phone on a red background shows a render of the vehicle interior with red lighting, seats and passenger displays.
A browser window shows the English version of the Transport System Boegl site, its navigation reading Vehicle, Track and Freight transportation above the 3D vehicle model.
A TSB maglev train seen from below runs along its elevated guideway against a bright sky, the words more mobility on its flank.
A laptop on a red-lit desk shows the Transport System Boegl website with a rotatable 3D model of the maglev vehicle.
A white TSB maglev train stands on an elevated concrete guideway, the low sun flaring out beneath the beam.
A laptop in red light shows the Transport System Boegl site with a head-on render of the maglev vehicle running between city towers.
What we settled first

The site had to be publishable by the people who own the content.

Internationalisation was in the brief. The website had to be internationalised and the content had to run on a multi- language setup; the old site offered neither.

The CMS had to be easy to manage. Transport System Bögl publishes job offers and, later, press material; if publishing needs a developer, it stops happening, and a press centre that nobody fills is worse than none.

Hosting and maintenance stayed with us at handover rather than moving to the client's own operation. Security and performance were named goals of the project, and both need an owner after go-live, not only before it.

A white TSB maglev train stands on an elevated concrete guideway, the low sun flaring beneath the beam.

Maglev needs explaining

A turn-key partner for urban planners has to make its case before it can sell.

A browser window shows the English version of the Transport System Boegl site, with Vehicle, Track, Freight transportation and Media center in the navigation.

Pages per audience

Target-group landing pages were built to address interested parties directly.

A laptop on a red-lit desk shows the Transport System Boegl website with a rotatable 3D model of the maglev vehicle.

Keyword work up front

A keyword and SEO analysis for the specific target groups was part of the work.

Two website screenshots on a red background show the TSB newsroom with its news cards and company feed, and a guideway page explaining the track.

Two projects, not one

The site came first; the press area was scoped and built as a second project.

A TSB maglev train runs along its elevated guideway against a bright sky, the words more mobility on its flank.

Faster on new hosting

The site moved onto new high-performance hosting and performance went up.

What we changed

The website became something the company can sell with in more than one language.

Front end and back end were built new, so the site carries the corporate identity instead of working against it

Security, performance, corporate identity and usability were the four things the implementation was measured against, and the UX and UI design were made for this site rather than adapted.

The site was internationalised with a multi-language setup, so the content exists in each language

Multilingual solutions and multilingual content were exactly what the old site could not deliver at all.

An easy-to-manage CMS went in, so job offers and, from the second project, press material go live without a developer

An easy-to-manage CMS was one of the stated goals. Job offers were part of the first project and the press area followed as the second, and both are published by the company's own people.

Hosting and maintenance stayed with us at handover, so performance and security had an owner after launch

The site was not handed over at go-live: it went into our hosting and maintenance, which kept the performance work somebody's job instead of a one-off.

A TSB maglev train travels along an elevated guideway at dusk, the guideway blurred by the motion.
The outcome

A site in several languages, a press centre, and an owner for both at handover.

At the end Transport System Bögl had a new internationalised website, a new press area delivered as a second project, and a faster site than the one it replaced. Job offers and press material are published from a CMS its own people manage.

Three things carried it: a user-friendly design for the new site, a multi-language setup for the content, and new high- performance hosting. At handover, hosting and maintenance stayed with us.

Next Project
ZEISS
What we do

The Agentic Growth Stack in four phases.

Four phases that build on each other. Each one ends in something usable rather than a presentation — a roadmap you can budget, a platform in production, an operation the team carries, and agents working inside the process.

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